Chuck Thompson, Founder and President of MMC®, began his career in sales and membership marketing in the health club industry in 1982. Over more than a decade, he developed deep expertise in membership acquisition, retention psychology, and consumer behavior — skills that would later become the backbone of a new approach to golf course growth.

In 1991, MMC® began concentrating its efforts on building strategic, data-driven acquisition and loyalty systems.

By 2005/2006, MMC® launched its golf division — bringing that same disciplined methodology into the golf industry and pioneering performance-based, self-funding golfer acquisition campaigns.