The MMC® Implementation Roadmap

MMC® executes a disciplined, phased rollout designed to generate immediate cash while establishing long-term revenue stability.

Every campaign follows a structured sequence to ensure clarity, control, and measurable performance.
A predictable way to turn underutilized tee-time inventory into new, retained customers without discounting your brand.
We run a phased rollout designed to deliver immediate cash collection while building multi-year revenue stability through retention support.
MMC® implements a structured, multi-phase campaign designed to generate immediate cash from underutilized inventory while building long-term customer retention.

The process includes strategic planning, custom offer design, staff alignment, multi-channel marketing deployment, and structured retention follow-up.

Campaign execution is handled by MMC®, and compensation is performance-aligned.

Campaign Overview

Before diving into the phases, here’s what partnering with MMC® typically looks like:
Timeline
Structured campaign development and launch typically completed within a focused implementation window, followed by active rollout and optimization phases.
Channels Used

MMC® campaigns are executed through a coordinated multi-channel approach, including:

  • Digital outreach

  • On-site promotion

  • Targeted email and social integration

  • Traditional media

  • Direct mail deployment

  • Campaign-specific landing infrastructure

This ensures broad exposure while maintaining brand integrity.

Your Time Commitment

MMC® handles campaign development and execution.

Your involvement typically includes:

  • Executive strategy session

  • Approval of final offer structure

  • Internal alignment with key staff

The process is structured to minimize operational disruption.

What You Receive

Each campaign includes:

  • Custom offer design tailored to your market

  • Structured pricing and enrollment model

  • Campaign website and digital assets

  • Staff training guidance

  • Marketing execution and deployment

  • Ongoing optimization

  • Retention strategy support

MMC® is compensated only when performance is delivered — aligning both parties toward measurable results.

Phase 1 – Strategic Data & Alignment

Clarify understanding first

Phase 2 – Offer & Campaign Design

Custom pricing + benefits

Phase 3 – Internal Alignment

Train key staff, align messaging, and finalize campaign infrastructure before launch.

Phase 4 – Launch Strategy

Launch the campaign across coordinated digital and on-property channels to drive immediate response.

Phase 5 – Traditional Media Expansion

Expand awareness through traditional advertising outlets to reach broader segments of your local market.

Phase 6 – Direct Mail Deployment

Send targeted direct mail to key prospects to drive awareness and conversions.

Phase 7 – Creative Refresh

Refresh creative assets, messaging angles, and urgency positioning mid-campaign to maintain visibility and response rates.

Phase 8 – Campaign Close-Out Strategy

Execute deadline-driven messaging and final call-to-action reinforcement.

Phase 9 – Long-Term Engagement & Retention

Provide structured communication guidance and engagement systems to integrate new golfers into consistent play patterns.

Ready to See What This Could Look Like Inside Your Facility?

Request a Free Market Analysis
Confidential. No upfront fees. Paid solely on performance.
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