After a few conversations, all of my questions and worries were addressed and Chuck made a ton of great points which led me to pursue and get an approval from our city to move forward with the campaign. It was a great campaign. We sold over 4,000 memberships in no time. We raised over $700,000.00 in cash. My director was concerned with that many new golfers but after a few conversations with Chuck going over the numbers, he was able to see these were not traditional golfers (core and avid) but are casual and non-golfers who golf far fewer rounds and soon he was on board as well.
Matt Moynihan, MN
I first learned about MMC® in March of 2017. Like most courses we were feeling the pain of lost rounds and revenue. Together with my father, Phill, we decided to partner with MMC®, hoping to inject some life into the business. To say the least, I am very happy with the result of the campaign. The influx of cash collected at the point-of-sale helped us end the year on a positive note and with all of our profit centers experiencing an increase in revenue the campaign has also put us on track to have an excellent 2018.
Adam Russell, PA
We partnered with MMC® in the month of May of this year and finished it with great success. With over 1,100 new golfers and over $200,000.00 in upfront cash we have nothing to worry about anymore. We are very pleased with our relationship with MMC® and look forward to working with them again in the future.
Bill McGuiness, IN
As an owner and entrepreneur, I always want the best for my business and even though we were doing well, I decided to partner with MMC® to run one of their campaigns that targets casual and non-golfers. In 2012, we run our first campaign with MMC® and acquired numerous golfers as well as collected over $200,000.00 in cash. Because of the success of the first campaign, I decided to work with MMC® once again but this time I was determined to keep my fear of overselling in check. So, in 2017 we launched our second campaign with MMC®. Without a doubt, the second campaign was an even greater success generating over $500,000.00 in cash.
Bob Forrest, RI
We just finished the program this month. We sold over 1,330 memberships and collected over $230,000.00 in upfront cash. The highlight is, our backend/operational revenue went up immediately. I’d been running out of food in 3 days as well as hats and balls. One new golfer spent $900.00 in just one month and spent $185.00 in a single day. We also gathered tons of data from this campaign. Working with MMC was a wonderful experience. Don’t be afraid to give them a try.
Brian Ford, TN
In just 6 weeks, we were able to reach our goal of new golfers from the casual and non-golfer segments. Chuck helped us the whole way as our current members had questions, and in the end, very few switched from their Platinum or Gold membership. The golfers MMC acquired have not taken over, but have helped fill up our tee sheet on a daily basis (not by requirement but by MMC’s design). As we opened our course in 2019, we had a tee time for anyone who called and wanted to play. We have also enjoyed an increase in operating revenue right out of the gate.
Jonathan Phillips, NY
All of the acronyms out there spreading the narrative that golf is a dying sport are completely out of touch. There are thousands of golfers in most markets just waiting to be engaged. Chuck Thompson and MMC® have shattered that statement. We are an eighteen hole municipal course in a small town with a very small population and yet we are thriving thanks to MMC®’s innovative marketing campaign focused on engaging casual and non-golfers. Partnering with MMC® was a brilliant decision; we raised over $200,000 immediate cash and acquired over 1,300 golfers. MMC® truly grows the game!
Kevin Clunis, WI
I want to thank MMC® for a fantastic campaign. I’m very happy to say we closed-out the campaign last night with 1,554 introductory memberships and it all happened in just 112 days.
Josh McCumber, NC
I first learned about MMC when I read an article in the Morning Read written by the 38th PGA of America President, Ted Bishop. I contacted MMC and had a great conversation with Chuck. I presented the program to my executive director, accountant and board and with all of our answered questions; we waited patiently for the full approval. After a couple of months we got the approval. Just recently, we finished the campaign with enormous success. We sold 1,400 memberships and collected over $270,000.00 in cash. It was a fun experience and it has helped our course a lot.
David Sebestik, IL
Like many facilities, we had seen a decline in play over the last several years. Despite the challenges of our national economy, we were able to draw a substantial number of new loyal customers as a result of using the MMC program. Since opening for business this spring, the difference in activity at our facility has been truly amazing.
William J. Najam Jr., MA
Not only has our tee sheet become filled with new play, golf cart revenue is way up, tavern sales are up considerably and we have a customer base like never before! most importantly, we are on track to have an excellent financial year, in an otherwise difficult economy.
Adam Crockett, OH
MMC worked with us to design a program that addressed the way our existing members used the club, and then we launched our offer into the marketplace to connect with the casual golfer. As predicted, our play was substantially increased and we generated huge gains in cart revenue, as well as much needed increases in all of our other profit centers.
Lee Edson, MI
I have been in the golf industry nearly all of my adult life, and I have never heard of such a program. I have tried a lot of marketing ideas in the past, and nothing compares to MMC’s campaign. I would recommend MMC to any golf course that would like to capture the market in their area.
Grey Dowdell, MA
MMC displayed a great understanding of the challenges that we were facing at our facility, and formulated a marketing plan to help us get to where we wanted to be. Iwas intrigued by the program…and started to research reference. Everyone said the same thing, IT WORKS! The rest is history, our revenue us up and we are on track to have an excellent finacical year, when a lot of golf courses in our area are struggling.
Todd Londot, OH
Thank you very much for introducing this marketing concept to our company. The results have been very impressive for us. We now “own” the local market. Other areas of our business such as food and beverage have greatly benefited as well.
Joe Videtta, RI
We were seeing a decline in the use of our dining facilities on a daily basis, and even an impact on our traditionally solid banquet business. Beyond the benefit of the program income raised (over $200,000); we have seen increases in all revenue categories at the club including golf cart revenue, range revenue, food and beverage, and merchandise.
Alisa Milano, MI
The response to our program was amazing! All of our, existing members were thrilled with the program, we had member that we hadn’t seen in a few years coming back, we had the casual golfer that we would typically only see a couple times each year buying into our program, and we had new golfers that we had never seen before, now becoming part of our loyal customers group.
Jeff Hygrell, MN
I want to thank you for introducing the MMC program to me. It has been without a doubt the most successful marketing concept this club has ever seen!
Nelson Rodriguez, CA
The response to our program was amazing! After implementing… we saw an increase in revenues across the board, from the driving range, to merchandise sales, carts, and food and beverage. Our 2011 golfing season is one of our best on record.
Todd Laxson, CO
The MMC program absolutely does work… we raised almost $300,000 in program income. It is a fantastic promotion and has put our course on the map in the Des Moines, Iowa, area.
Larry L. Hughes, IA
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